Big Mike Lumberyard Manager Put the Lumberyard on the map

 

  

Big Mike, the young visionary strip club general manager who  made Iowa’s Lumberyard the number one name in the Midwest

by Jack Corbett

 

This interview of the Lumberyard's  general manager should be required reading for all strip club owners and managers

Big Mike on microphone

Accused by some of being a spendthrift who keeps taking his eye off the bottom line, few will argue that Big Mike, has steered the Lumberyard to a lofty prominence no other Midwestern Club has attained. In the process he has made most topless club top decision makers appear to be a bunch of arthritic octogenarians by comparison who don’t even know enough to know they have already lost the race. And if I’ve upset a number of you club owners out there-- too bad–because most of you are boring spelled with a capital B, and aside from a few good ones among you (who are very good indeed), the boring quotient is matched by nearly equal quantities of greed. By now most of you would have gone out of business a long time ago because of your very ineptitude, if it were not for the inescapable fact that sex sells. If you don’t believe me, check the latest Exotic Dancer Director’s club listings against those clubs listed that aren’t in business anymore and you will gain new appreciation for the meaning of “high turnover.” But I didn’t produce this web site, keyboard in hand to piss you off. I just wrote all of the above to jerk you to attention so that you have a chance to save yourselves from extinction. So let’s start by discussing what makes this very able Iowan so different and what he and his club are doing right that the rest of you can learn from.

Face it, Iowa’s public image is not one of being the cradle of innovation and trendy things. It is much better known as one of the top producers of hogs and corn whose women are often spoken of being corn fed, meaning high in poundage. Thanks to Big Mike and the Lumberyard, much of that is about to change, which is no small accomplishment for an adult business in a state known for its background of country conservatism. But before getting to the actual interview, let’s take a look at part of Big Mike’s resume like we would at a feature entertainer’s credit sheet. In August of 2003, the Lumberyard earned 1st place at Ponderosa Sun Club’s Nudes-A-Poppin for bringing more girls to compete than any other club in the nation. Then during July of 2004, Big Mike and the Lumberyard repeated this accomplishment when the young general manager brought 24 entertainers to compete, which represents a whopping 24 % of the total of 100 entertainers who had come from as far away as California and New York. In 2003 the Lumberyard had hosted its first Pure Talent Feature Showcase in Des Moines in which over 16 widely regarded feature entertainers performed for three consecutive nights. And if this wasn’t enough to for this previously unknown Iowa club to put itself on the map, just several months later the Lumberyard hosted Miss Nude World, which is one of the most prestigious adult entertainment events ever. Once again, Iowans could watch some of the finest feature entertainers in the world perform, this time for four consecutive nights. Two spell binding stars from across the pond had joined the American girls, one from Holland, the other from Australia, which Is just one indication of why they call this huge event, Miss Nude World.

By now I’ve gotten used to seeing a lot of Big Mike, but the first time I saw him, I thought, “No way, this guy CANNOT be the general manager of that Des Moines Club which his about to host the coming Pure Talent Feature Showcase. Big Mike lives up to his name. He’s huge–being very tall and just plain big. With a boyish face that is more at home on an eighteen year old than a major club’s General Manager, a baseball styled cap dispels the image of a very energetic and responsible executive who presides over as many as seventy dancers on a single shift. In the coming months I would become accustomed to seeing Bike Mike everywhere, at the Pure Talent Feature Showcase at Big Al’s in Peoria, at the 2003 Exotic Dancer’s Expo in Las Vegas, at Nudes-A-Poppin, and finally at Big Daddy’s Cabaret in Fort Leonard Wood, Missouri where he drove for the weekend to check out the feasibility of bringing nude oil wrestling, Big Daddys style, to Iowa. Two weeks later, Big Daddy and Big Mike held the first S.P.E.W. wrestling match at the Lumberyard which pitted a group of Missouri entertainers along with Pleasure and Paine from Ohio against some of the Lumberyard’s finest.

I had created a monster, since I was the one who had introduced Big Daddy to Big Mike at Exotic Dancer’s Expo just outside the room they were holding the seminars for club owners. Although different in many ways, both men were strikingly similar in their willingness to shake the dice and gamble at trying things that had never been tried before and doing what ninety-five percent of all clubs wouldn’t have the guts to try. And whereas Big Daddy had once been a professional wrestler and perhaps one of the finest d’j’s in the entire adult industry, Big Mike was a master at producing theatrical pyrotechnical effects as well as being the Lumberyard’s web master. And quite a web master he is, for I had even seen him editing video on the computer in the club’s office. There is an aura of competency surrounding both founders of S.P.E.W. Wrestling.
 

Big Daddy and Bike Mike at SPEW

 

Several months ago, I interviewed Big Daddy for the Looking Glass. This time it would be Big Mike. And just last week, Big Daddy moved to Council Bluffs to take the reigns of a spanking brand new Iowa club called “The Iowa Playhouse” as its General Manager. This summer the two men will be bringing S.P.E.W. Wrestling to Nudes-A-Poppin so it looks like both Iowa and the nation’s strip club scene will never be the same again, but that’s a subject for the future. For now, it’s interview time. Let’s see what makes Big Mike so completely different from most strip club top decision makers and why so many of them need to steal a page from Big Mike’s book.

Jack: “Mike. What is your background that brought you to where you are now as general manager of the Lumberyard. What were you doing that led to all of this?”

Mike:  "Pretty much everything. Started bouncing in clubs when he was 18. Never hit anybody. Worked my way up in different clubs. Lumberyard-Daisy Dooks. New club to open up in Cedar Rapids around the 1st of the year. “I just lay back and waited. Until they messed up then I stepped up to the plate. Nothing like this in the Midwest. Nowhere to go and have a good time. Period. Always has been. I don’t feel comfortable in other places. I don’t wear a business suit when I walk around. In our area not too many people wear business suits. It intimidates people. Here a person doesn’t want to wear overalls and talk to someone in a business suit. I don’t want the college kids to feel intimidated. I want them to feel: “Hey man...this is where we can have a good time.”

Jack: What is your cover charge?”

Mike: “Ten bucks during the week and fifteen during the weekends.”

Jack: “And I know you ice down people’s buckets and coolers. I know that for a fact. So that’s about all a person pays...ten or fifteen bucks and that’s it.”

Mike: “Unless they want to get dances that is. We are the only BYOB in Des Moines that has pool tables and video games so people can occupy themselves while they are waiting on a girl.”

Jack: “This would have been right up my ally when I was around 21. I used to have dreams about a place like this. Place with multiple stories so you can drink and look down upon people--lots of room to roam around.”

Mike: ”What do you mean by 21? You only have to be 18 to get in. We gotto offer something for just about everybody. There are clubs in Des Moines that do not allow women to come in without an escort. We are not like that. We let them come on in. Bring them in. Have a good time. I’ll have to say that 45 % of our clientele are women. It’s not just men who want to go out and have a good time, and quite honestly, it’s a lot of women’s fantasies just to be on that stage just one time–for their man. So we have a lot of girls who do get on the stage.”

Jack: “I feel there is differently a digression from how you feel a club should be run and how many other managers and club owners feel a club should be run.”

Mike: “It takes more than just a manager to run a good club however. It takes a good staff, it takes good girls, and it takes good owners who aren’t money hungry.’

Jack: “I am thinking of one chain which doesn’t do jack shit to promote themselves. Their attitude is: “We are number one so we don’t have to do much to promote ourselves.”

Mike: “The only thing, Jack, is that when you are on the top of the hill, you don’t have to promote as much because everybody knows who you are, which is true. But we just keep promoting. I mean I do something new all the time to keep people’s interest in our club.”

Jack: “And I’ll agree with you there that if you are at the top of the hill you don’t have to do as much, maybe to keep your position. But eventually you are going to lose your position.’

Mike: “That is the way I look at it. And that is the way you would look at it. But a lot of people don’t look at it. They figure that they are at the top of the hill and they are the king, that’s all that matters to them.”

Jack: “Well, they are absolutely wrong. I don’t care if you are an army or a political entity or whatever. If you are stagnant, you die.”

Mike: “I completely agree with you. I have seen a lot of clubs on top, and then they start treating employees like crap, their dancers like crap, and as soon as somebody else comes to town, boom, they are gone.”

Jack: “Now you are the general manager. That is, it is not your money. But nevertheless by the decisions you make and continue to make, and how you run the club that you will either stay in -position or you won’t. But I know some club owners might say, “Mike, it would be a little different if it was your money to go and pay for instance Pure Talent Agency for a feature showcase. And a lot of people have said: “You know, this is a waste of money. They are too high. That’s just one example. And I am going to touch on Nudes-A-Poppin next. And Miss Nude world–hosting that cost your club a lot of money too. But here you, Mike Kent, have done these rather expensive ventures. Other clubs are just not going to do it. They are going to say that’s a waste of money. It doesn’t improve our bottom line. Now that’s what I want to hit hard on.”

Mike: ‘To them it doesn’t improve their bottom line but to us it does improve our bottom line because bringing that kind of stuff to town when nobody else does it sets you aside from everybody else and the more people will want to come into a club that’s doing stuff. That’s bringing the big act, the Miss Nude World, and bringing a feature showcase, Sure it costs a lot of money. But I wouldn’t be able to do it without the okay of my bosses.’

Jack: “And that’s what you’ve said. You have good owners.”

Mike: “I have owners I have to answer to. Yeah, I don’t always make money every time I do a big event. But it works out in the long run. “Hey, that’s the club that had Miss Nude world, or that’s the club that had fifteen or twenty feature entertainers in one night.

Jack: “It definitely sets you off as being number one.”

Jack at Nudes-A-PoppiinParadise and Jade from the Lumberyard, cavorting with the author.  Both are on the S.P.E.W. (Sexy Professional Exotic Wrestling) wrestling team.   Both girls are great attention getters.  Big Mike encourages them to travel even if this means they are not working the floor at the club.  Most club owners and managers will do anything to keep their dancers tethered to their home club, which is why they are destined to mediocrity.  The Mormons are smarter than this since they send members of their flock out into the community to gain converts.  It works for the Mormons and it works for Big Mike.

Mike: “It sets you out there and gets everybody talking about you. Wow, they brought Miss Nude World to Des Moines, Iowa. Man, what was that guy thinking? No, I’m not crazy. Yeah, it all costs a lot of money. Yeah, I didn’t make all my money back. But the money I did lose out on I feel that the advertising alone going all over the world, I did interviews with radio stations in Washington, California, in Florida, Their calling me, trying to figure out what this little place in Iowa was doing bringing in a big event like that.”

Jack: “You said in a previous interview we did that you put Iowa on the map. You didn’t say that you did. You said that Iowa is now on the map because now that Miss Nude World is coming that it is no longer a backwater. And I agree with you. It’s buying good will. Do you think that the clientele that is coming into the club–it’s very diverse by the way–do you think that they appreciate it and that it builds up your numbers?”

Mike: “You know what, Jack. After we had Miss Nude World I’ve had a group of guys who fly in once a month from California. And that right there has brought my revenue back up. Just from those guys bringing their clients up to hang out in Iowa. You know what I mean? They fly into the little airport right down the road to come to the Lumberyard.”

Jack: “I”ve felt throughout this whole thing that because you are known and because you’ve brought your girls to wrestle with S.P.E.W. down in Missouri, and you brought 24 girls to Nudes-A-Poppin, because of all this you are viewed as being the number one club in the Midwest. In my area, the dancers know who you are. They know the Lumberyard. They’ve actually worked for you. Then come back and worked here. So you are very well known even down in East St. Louis and if you weren’t doing those things, you wouldn’t be able to draw girls from all over, and I know you have actually employed gals, lost them, and still have girls from other states.”

Mike: “When you go to Nudes-A-Poppin and you take twenty-four girls away from your club for the weekend and you still have enough girls to provide your customers with enough girls on the weekend that you are gone, I think that says something. And mind you, I didn’t take every hot girl out of the club that I wanted. I asked the girls if they wanted to go. The girls wanted to go. They wanted to which his a big difference. You can’t make girls do stuff for your club. If you try to there’s something wrong. Now if I walk up to a girl and say, “Hey, how would you like to go and do this, she’s likely to say, “I’ll do anything for the club to help the club get better. We’ve drawn a lot of people to our club because of “Nudes-A-Poppin”. I think it’s one of the best events out there. It really doesn’t cost a lot of money to go, Scarlett (the owner) is wonderful. She treats everybody the same. Whether you bring one girl or you bring thirty girls. She treats everybody the same and that’s the way it should be. The people are wonderful out there. We are going to do the oil wrestling out there next year. I’ve had a lot of men call me and then come out to the Lumberyard. I’ve had a lot of dancers call me and say, “Wow, I want to come out and check your club out. They see how I act among the girls at Nudes-A-Poppin. They see I’m not all high strung.”

Naked strippers at Nudes-A-PoppinIn this picture from Nudes-A-Poppin I took last July there are at least three feature entertainers with the Lumberyard dancers along with Pleasure and Paine from Columbus, Ohio.  Which shows again how Big Mike and the Lumberyard are more than a match for practically any club in the country, not just the Midwestern clubs.  They are going to keep getting the top girls to work here, since dancers from across the entire United States are already starting to feel comfortable with the Lumberyard girls.  And with a huge presence of twenty-four dancers here, who's going to look like the number one club in the U.S.?  It cost $5,000 for this kind of publicity.  Not bad for becoming known as Numero Uno. 
 

Jack: “I”ve had people say to me, “this is a waste of money”, who are involved in high level club management. But I am thinking, “Mike’s ahead of the game. These guys don’t see this. This is why I want to do this article. I wanted right off to interview you because you are the second half of S.P.E.W. We did one on Big Daddy so now we are doing one on you because you are a very interesting guy. Then the more I thought about the coming interview I started thinking how important it is to hold Mike Kent out there to show that, “The rest of you guys are missing the boat.” Let me ask you a question. I’ve always regarded Big Al’s very highly. He’s done a number of Pure Talent feature showcases at his club–come to think of it, at least two, and Big Al gets all over the country personally. He’‘s at the Las Vegas Expo, buying drinks for people, he’s been up here to the Lumberyard, he’s been to Springfield, Missouri when Big Daddy was managing Reginas. And he’s bigger than life even though he’s a little guy. He’s everywhere, and buying drinks for everybody so we all know who Big Al is. Now if we were to say, according to Jack Corbett, in Jack Corbett’s opinion, because I don’t mind ruffling a few feathers here, okay, in my opinion you are the number one club in the Midwest because you are the best known, even more well known than Big Als because the difference between you and Al is that Big Al gets himself out there whereas like Al you get yourself out there but at the same time you take your dancers elsewhere which is one step beyond what even Al is doing, and keep in mind that two years in a row I’ve called Big Als the number one club in Illinois in my articles for “Exotic Dancer Bulletin”. Now, do you know of a single club in the entire Midwest that is on the same level as you are?”

Mike: “No, not really. You know Jack, I look at it entirely differently than what other clubs do. I say that if my girl’s in a magazine that’s wonderful. If I can get my girls into every magazine, that’s wonderful. That’ll help my club because when they go out on the stage I can announce, “Hey, They were in “Chei”, hey, they were in “The Looking Glass”, you know what I mean? Right now we’ve got Miss Nude Iowa. We’ve got Miss Nude Galaxy. And people come in to see that. If your girls aren’t getting well known, then they are going to want to go into a club where they are going to recognize a name.”

Big Mike at Nudes-A-PoppinHere we see Big Mike being recognized for bringing the most entertainers to Nudes-A_Poppin (24) With close to 5,000 spectators in the audience watching, is it any wonder why more and more guys are coming all the way to Iowa to hang out?  Every month, a group of Californians fly out to Des Moines to hang out in Iowa.  We once thought it was the other way around--that Iowans

would be flying to California to hang out.

Meanwhile Not one club in the entire St. Louis area was behind its dancers coming to Nudes-A-Poppin just 300 miles away.  I don't remember seeing one female dancer from this area there.  Truth is, when it comes to promotion the Lumberyard's kicking everyone else's butt while making most club owners look like the slow learners from a cub scout den.   



Jack: “Well, you are the number one club in the Midwest in my book by name recognition. You are the best known and it’s no accident. Now somebody else might say, and this is not even on my question list, that Club Jaguars which is not in the Midwest (in Las Vegas) is a far superior club to your club, and yet your attitude, I mean here’s this Midwest farm boy, I’m calling you that right now even though you aren’t really, goes to Club Jaguars and yet your attitude is, “This club isn’t much,” and here farm boy here, Jack Corbett, who actually did farm for 22 years, agreed with you, Mike. “This club isn’t much.” Care to go with this one a bit?”

Mike: “Jaguars is run totally different because it is in a totally different market than I am. I mean when customers are out in Las Vegas they are out to have a good time, but those clubs are out to make money. Period. They care about nothing else except making money. They don’t care about people coming in and having a good time. I want them to come back and back and back. Which I make my money in the long run.”

Jack: “This thing at Nudes-A-Poppin, which is definitely on the question list, what did it take to do this–to get twenty-four girls to go there for the weekend? What kind of vehicles did you rent?”

Mike: “I rented two 31 and a half foot long motor homes.”

Jack: “And what did that run the club about?”

Mike: “The whole thing cost us about five thousand dollars. And for that we got into around seven magazines. You know what I mean? I run ads all the time with different magazines. Most of them cost me three or four hundred or up to six hundred. I spend three thousand a month just in the newspaper. If I can get into seven or even eight different magazines, I’m going to do it.”

Jack: “Even what I’ve done, online. People are still looking at those articles I wrote about the Lumberyard. Or my Nudes-A-Poppin article. And how many hits does this article have already? Fifteen thousand? I don’t even know. So you are continuing to get hits in the back issues of “The Looking Glass.”

Naked stripper and Jack CorbettRenee from the Lumberyard on the stage at Big Daddys.  Although many club owners recognize the value of the Internet, consider that out of the 122 Ohio clubs I have listed in the Jack Corbett Guide that only 25 have web sites--only 20 %.  This is about par nationally.  That is a deplorable record considering how much the internet has permeated American society.  And out of this twenty percent very few club owners and managers know much about the Internet or really care while doing the minimum possible to learn much about the Internet or to take advantage of the huge publicity advantages a good web site can get them.   

Mike: “We get over a million hits a month.”

Jack: “Do you feel like the club’s web site is worthwhile?”

Mike: “Our web site is one of the number one things that we have for advertising. And not just because I work my ass off doing all the web site design work myself. It really helps.”

Jack: “So they go to the web site and then they come into the club?”

Mike: “That’s right–they come into the club.”

Jack: “And you are actually the architect of the web site?”

Mike: “I didn’t design the web site at first. I took over the web site about a year and a half ago.”

Jack: “About how much time do you spend on the club’s web site per month??”

Mike: “How much money?”

Jack: “I meant time. Because you aren’t spending much money since you are doing all that work yourself.”

Mike: “I’d say I put in about twenty hours a month on it–perhaps twenty-five.”

Jack: “And that saves the club a very bare minimum of a thousand dollars a month.”

Mike: “Oh, at least.”

Jack: “How do you know you are getting say a million hits a month?”

Mike: “We have a thing on it that tracks the hits.”

Jack: “Then yours is hidden from Public view. My Xtreme tracking system shows all the statistics to the public, whereas yours is hidden from public view.”

Mike: “It’s hidden.”

Jack: “I’m getting more hits tallied by my hit counters than by the Xtreme tracking system. I got over 300 hits yesterday by the hit counters and just 200 according to its measurements.”

Mike: “There’s no question that the web site is doing an excellent job for the club. It really tells customers what is going on, who our feature dancer of the week is for instance, and then they come in to see what’s going on.”

Jack: “I know that a web site such as yours brings in guys from all over the country. I know a lot of club owners who disagree with me, but I’ve been doing this for years so I know because I’ve seen guys willing to come clear across the country to meet a girl.”

Mike: “Exactly.”

Jack: “I know a top executive for a major club chain that would call me a bullshitter on this. No, actually he wouldn’t. But I’m sure he has no appreciation for how a club will draw guys from clear across the country with the right web site. In fact, very few club owners have any inkling of this.

Mike: “They do. They come from everywhere.”

Jack: “I was involved with this little club over in Washington Park, and the stuff we were doing on the web. But the club didn’t appreciate that and now it’s very marginal–in fact it’s a real shit hole, but had we continued to do together what we were doing on the web, it would right now be the top club in Washington Park. And all because of the things we had been doing on the web that this club stopped doing.”

Mike: “The web’s a great thing for everybody. We don’t even charge for people to get on our site and look at our stuff.”

Jack: “Well...this would be on the web, and in the Looking Glass. Now Gigi doesn’t work for you, does she?”

Naked dancer from Iowa's LumberyardIn the future it is very possible the very existence of many clubs will be imperiled because they are not treating their dancers as independent contractors.  Many club owners do not attend industry events such as Exotic Dancer's annual Expos where they can attend seminars such as the Legal Panels.  Top club owners do.  From this interview it is obvious Big Mike is on top of the independent contractor issue.

Mike: “No. Each girl is an independent contractor. They are employed by themselves.”

Jack: “She works for you sometimes, however?

Mike: “She provides her business at the club, yes. But you know what–if she wants to be a feature, I’m going to help her if she wants to do it. Because not only does that help our girl out, but it also helps us out because now we have a feature working at our club.”

Jack: “You are so far ahead of most of these guys in so many respects, Mike. You really are.”

Mike: “It’s not that I’m ahead of them. I’m not doing anything they cannot do, it’s just that they don’t want to. They don’t care. All they care about is the bottom line, Jack. Everybody’s only out to make money off of everybody.”

Jack: “They want to see it right now.”

Mike: “Exactly. We want to make money. Yes. And we are going to make money. But why can’t everybody make money, not just the club?

Jack: “I”ve told girls about S.P.E.W. Wrestling. I told one girl, you would really look good out in that wrestling ring. Now I didn’t ask her to drive with me to one of the wrestling events. All I did was to say, “you would look good out there. Well, the club owner thought I was trying to raid his club I think and he got very mad at me.”

Mike: “But why? So what if the girl went with you. That would be good for the club and good for the girl. Look, I never tell the girls they have to work for me. They can go anywhere they want. And if a girl thinks she is going to do better at the club up the street, I’m not going to tell her she’s fired. Because that’s wrong. I don’t have that right. She is an independent contractor and can go wherever she wants.”

tiger with dancersAfter driving to Big Daddys Cabaret in Missouri 400 miles, Paradise and Renee cavort with 50 pound Bengal Tiger cub after wrestling with S.P.E.W.  Months earlier the Lumberyard had a white tiger on its stage.  If given the chance to have its dancers photographed with a tiger how many clubs would say no because of concerns about liability or because they cannot be bothered?  Both Big Mike and Big Daddy made it a point to be bothered, which is why both men are recognized as top executives in their profession.

Jack: “The last thing I want to touch on is the matter of honesty. Thinking back on Miss Nude World, somebody not authorized ordered pizzas in the club’s name. How many was it? How much was that? And he put it on the club’s tab.

Mike: “Oh, I really don’t remember.”

Jack: “It was several hundred dollars I think it was.”

Mike: “I think it was like two hundred and forty dollars.”

Jack: “And I remember your calling the pizza place and telling the employee there who answered the phone, “Look, I don’t want the organization I work for to have a bad name so I’ll go ahead and pay for it. Now how did you pay for it?”

Mike: “The club paid for it and I gave it to the customers.”

Jack: “Why did you think that was important?”

Mike: “Because I don’t want everybody thinking that we are bad people. In our industry, Jack, there are a lot of people out there who don’t like us, and think that we will do anything for a buck and that’s not true and I don’t like being known as somebody who just takes and takes and takes. And I don’t want my club to be known like that because we are not like that. In fact, last year we had a golf outing. It cost us seven or eight thousand dollars and we donated it all to the fire department. We donate to charitable causes all the time for kids. Because you know what? We have kids too. The owners have kids. You know what, it’s not always about the almighty dollar all the time.

Jack: “I remember shooting pictures one time for Big Daddys, and as soon as I got to my motel one of the club DJ’s picked me up along with this ex professional wrestling star, the Honky Tonk Man, and took us both to this grade school. There the HonkyTonk Man signed all these autographs for these little kids and I shot pictures of him doing it and it all got in the local paper. That was a gift from the club and that helped give Big Daddy a good image in the community.”

Mike: “Exactly. It goes to show that we are not that bad a people.”

Jack: “Well, some clubs are. Some clubs are evil people. Just depends on who it is.”

Picking the top club from any state, a region or for the entire country would seem to be impossible since the criteria for making this kind of evaluation is entirely subjective. I might pick a club as my top choice because it has the most opulent surroundings and because it waitresses are the most attentive and because it serves the best rack of lamb whereas you might say, “Who cares about the food. All I care about is the women and that club over there has the finest looking women.” And still another might claim that we are both wrong, since yet another club has a hilarious D.J. who plays the best music and has the knack for keeping everyone on a roll. You only have to be 18 to get into the Lumberyard, and so since it caters to a younger crowd than most and caters to it well there are some aspects to the Lumberyard that I don’t particularly care for since I’m quite a bit older than 18. But its position as the most prominent club in the Midwest is so far assured. Its owners have been wise in giving Big Mike both the funds and the support that has enabled him to continuously make a huge show of both the club and its girls. Famous feature entertainers continually make the pilgrimage to the Lumberyard to work as house dancers when their bookings slow up. Not to mention house dancers working hundreds of miles away who travel to Iowa to see how they like working for the Lumberyard. The Lumberyard has been able to attract and maintain a large stable of dancers that represents the crème of the crop. There is a million hits a month on the web site, which means that men all over the planet are checking and re-checking what’s going on there. So you can be the owner of a seventy-five million dollar club in San Francisco, Las Vegas, or New York, and you haven’t shown us nothing yet. So if you think that M.B.A. of yours from Harvard gives you bragging rights, you’d better do a little soul searching, and come up to Iowa where the real spirit of adult club innovation has moved to.

 

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